Employer-sponsored course

AI+ Marketing Practitioner

Online, Self-Paced Online Hours: 88 hoursAccess 12 Months

View original catalog entry

The AI+ Marketing course is crafted for professionals seeking to transform traditional marketing approaches using Artificial Intelligence (AI). This programme explores AI’s role in customer engagement, campaign optimization, and personalization. Gain insights into predictive analytics, customer journey mapping, and advanced marketing automation tools to improve ROI and streamline workflows. Learn to harness the power of AI-driven data collection and analysis tools for crafting data-backed marketing strategies. Delve into ethical considerations for implementing AI in marketing and understand how AI improves decision-making while fostering consumer trust. Uncover the future of AI in marketing with modules on chatbots, AI-generated content, and cutting-edge technologies to stay ahead in a competitive landscape. Conclude by building a comprehensive AI marketing strategy, tailored to your organization’s goals, enhancing lead generation and customer retention. With an emphasis on real-world applications and strategic planning, this certification equips participants with the skills to drive innovation in marketing and align with digital transformation goals.

Full overview

NOTE: While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system. This is due to the potential high download and upload latency of cellular connections. Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Included programs

  • A foundational understanding of marketing principles.
  • Basic knowledge of AI technologies and their applications in business environments.
  • Proficiency in data analysis and familiarity with marketing automation tools.
  • Eagerness to explore AI-driven marketing techniques for customer acquisition and retention.
  • A willingness to learn about ethical AI usage in digital marketing.

Materials

All necessary course materials are included.

System requirements

Minimum technical expectations for the online learning environment. Your IT team can use this as a checklist.

Overview

A foundational understanding of marketing principles. Basic knowledge of AI technologies and their applications in business environments. Proficiency in data analysis and familiarity with marketing automation tools. Eagerness to explore AI-driven marketing techniques for customer acquisition and retention. A willingness to learn about ethical AI usage in digital marketing. A foundational understanding of marketing principles. Basic knowledge of AI technologies and their applications in business environments. Proficiency in data analysis and familiarity with marketing automation tools. Eagerness to explore AI-driven marketing techniques for customer acquisition and retention. A willingness to learn about ethical AI usage in digital marketing. A foundational understanding of marketing principles. Basic knowledge of AI technologies and their applications in business environments. Proficiency in data analysis and familiarity with marketing automation tools. Eagerness to explore AI-driven marketing techniques for customer acquisition and retention. A willingness to learn about ethical AI usage in digital marketing.

Internet connectivity

Internet Connectivity Requirements: Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience. Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience. Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system. This is due to the potential high download and upload latency of cellular connections. Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware

Hardware Requirements: CPU: 1 GHz or higher RAM: 4 GB or higher Resolution: 1280 x 720 or higher. 1920x1080 resolution is recommended for the best experience. Speakers / Headphones Microphone for Webinar or Live Online sessions. CPU: 1 GHz or higher RAM: 4 GB or higher Resolution: 1280 x 720 or higher. 1920x1080 resolution is recommended for the best experience. Speakers / Headphones Microphone for Webinar or Live Online sessions. CPU: 1 GHz or higher RAM: 4 GB or higher Resolution: 1280 x 720 or higher. 1920x1080 resolution is recommended for the best experience. Speakers / Headphones Microphone for Webinar or Live Online sessions.

Operating system

Operating System Requirements: Windows 7 or higher. Mac OSX 10 or higher. Latest Chrome OS Latest Linux Distributions Windows 7 or higher. Mac OSX 10 or higher. Latest Chrome OS Latest Linux Distributions Windows 7 or higher. Mac OSX 10 or higher. Latest Chrome OS Latest Linux Distributions

While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web browser

Web Browser Requirements: Latest Google Chrome is recommended for the best experience. Latest Mozilla FireFox Latest Microsoft Edge Latest Apple Safari Latest Google Chrome is recommended for the best experience. Latest Mozilla FireFox Latest Microsoft Edge Latest Apple Safari Latest Google Chrome is recommended for the best experience. Latest Mozilla FireFox Latest Microsoft Edge Latest Apple Safari

Recommended software

Basic Software Requirements (These are recommendations of software to use): Office suite software (Microsoft Office, OpenOffice, or LibreOffice) PDF reader program (Adobe Reader, FoxIt) Courses may require other software that is described in the above course outline. Office suite software (Microsoft Office, OpenOffice, or LibreOffice) PDF reader program (Adobe Reader, FoxIt) Courses may require other software that is described in the above course outline. Office suite software (Microsoft Office, OpenOffice, or LibreOffice) PDF reader program (Adobe Reader, FoxIt) Courses may require other software that is described in the above course outline. ** The course outlines displayed on this website are subject to change at any time without prior notice. ** ** The course outlines displayed on this website are subject to change at any time without prior notice. **

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Corporate training programs are offered exclusively for employer-sponsored workforce development and are not available for individual enrollment.